New York City-based artist and producer Will Sass is set to make a powerful introduction with the release of his debut single, “Alicia (feat. Alvin Risk).”
Will Sass is a boundary-pushing artist and producer poised to make a lasting impact on the music world. Inspired by musical savants like Kevin Parker of Tame Impala, Kaytranada, and Mark Ronson, Will blends genres effortlessly, creating a signature sound that’s both eclectic and cohesive. His mastery in engineering, production, and live performance infuses each track with a mix of technical precision and raw creativity. Through his songs, Will weaves powerful, thought-provoking lyrics into irresistibly catchy hooks, ensuring his music resonates long after the final note fades.
His inaugural single, “Alicia (feat. Alvin Risk),” is an innovative track that pushes the boundaries of electronic music with its fresh, experimental beats. Produced by Will Sass and featuring the distinct vocals of Alvin Risk—known for his collaborations with Skrillex and Kaskade—the track showcases the duo’s undeniable creative chemistry. The story behind “Alicia” is as compelling as the track itself. A chance encounter seeing a meteor shower in Joshua Tree sparked Will’s imagination, leading him to reach out to Alvin Risk in a burst of inspiration. By the next day, the two artists were in the iconic NightBird Recording Studios in West Hollywood, where their creative synergy brought “Alicia” to life.
“I first met Alvin at a Coachella afterparty five years ago, and we instantly hit it off,” Will recalls. “We spent a lot of time just hanging out, driving around LA, listening to music, and going on hikes. But it wasn’t until ‘Alicia’ that we finally got to work together creatively.”
“‘Alicia’ was one of those songs that came together quickly and effortlessly,” Will continues. “I played Alvin the atmospheric opening and he came up with these beautiful lyrics about a girl leaving the Mormon church. The night before when I’d seen the meteor and called Alvin, he happened to be in the studio for the first time in five years. We were both feeling really inspired and it just felt like everything aligned perfectly for us to finally collaborate.”
Will’s diverse talents as a performer, producer, and songwriter set him apart as a rising force in the music world. Known for his electrifying live shows, Will has captivated audiences at impressive New York venues like Spring Place, Elsewhere, and Surf Lodge. His magnetic stage presence and genre-blurring sound have earned him spots performing alongside innovative talents like Barry Can’t Swim, shallou, and Amtrac, among others. With his forthcoming debut EP, a vault of hundreds of tracks ready to share, and upcoming shows planned across the US and Europe, Will is ready to take the global stage by storm. Keep your eyes on this rising star—he’s only just getting started.
Listen to “Alicia (feat. Alvin Risk)” on all streaming platforms.
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