INDIE MUSIC DISCOVERY
/
Pennies by the Pound “The End Times”

Pennies by the Pound “The End Times”

Finnish indie outfit Pennies By The Pound are back with their new invigorating single ‘The End Times’, the second single from their upcoming concept album ‘Nothingside’, out in early 2023 via the Lilith label.

Relative to the first single ‘Burning Wish’, which was beautiful expression of optimism and adventure channeled through a fantastic prism of British progressive rock, this synth-laced track explores the opposite end of the spectrum of emotions conveyed on this sophomore album.

Pulsing with the rhythms and sounds of the neon-lit eighties, ‘The End Times’ takes the listener on a ride through the turbulent times we (as well as the protagonists of the story) are experiencing at present, keeping sight of the light at the end of the tunnel – even if it is an oncoming train.

“This song is something completely different than anything we’ve ever done before, almost alien to us in many ways. Most of the credit for that goes to our producer Mr. Eskolin, who was instrumental in making this song happen in the first place,” says frontman Johannes Susitaival.

“If I’ve mentioned before about the influence of all sorts of 80s records on this album as a whole, this is definitely the climax of all that. If you check out the video, you’ll especially know what I mean. The subject matter of the album as a whole is a bit heavy, so we tried to bring out some light-hearted fun for a change!”

As with previous releases, the Helsinki-based band worked with Ride frontman Mark Gardener, who mastered the track at his OX4 Sound Studio in Oxford, and top national producer Rauli ‘Rake’ Eskolin, who has had over a dozen No.1 records in Finland to his name in the past 20 years.

Pennies by the Pound was formed by Johannes Susitaival and Vesa Ranta around 2017, with the lineup expanded in the next few years by first Tomi Laaksonen and then Alexander Meaney, both musicians from previous related projects. Having written for a variety of bands, Johannes began exploring his passion for alternative and progressive rock, which led to Pennies’ self-produced ‘Bloodshed and the Blinding Sunlight’ EP in 2018, followed by their debut album ‘Heat Death of the Universe’ in 2020. This new release takes them to yet another realm beyond that.

As of December 9, ‘The End Times’ will be released across digital stores and streaming platforms, including Apple Music, Spotify and Bandcamp, where you can also pre-order the full album directly from the band.

-Official bio

Watch our latest “Short Cuts” video podcast to discover more new indie tracks