The story behind “1973” goes like this,” It was during a rehearsal with Chris and Bryan. It started with Chris’s bass line…And I improvised lyrics and one of the first that came out was, ‘haven’t had that since 1973’ so we built the whole song around that…went through different incarnations lyrically …Lots of trial and error.
Thankfully our producer Ted is nit-picky which paid off! Kirk added, “My brother Chris Reed is actually in the video for “1973” as it was shot a couple of years ago.
It will be Chris’s final music video of this lifetime. So, needless to say, it’s probably the most special video of my lifetime.” – Kirk Reed
Hailing from Toronto, and having spent the last several years proudly cutting their teeth in the best live music venues north of the border, The Reed Effect have been warping minds with their lyrics, shaking hips with their riffs, and assaulting all five senses with an onslaught of progressively addictive rock hooks that pull from grunge, metal, and blues. Having been tapped as support for bands like Jeff Martin of The Tea Party, The Wild, Die Mannequin, and Busty and the Bass, The Reed Effect have been leaving their unique brand of rock lingering in the air of venues across Canada since day one.
Founding member and frontman/guitarist Kirk Reed along with his brother Chris on bass and backup vocals are formidable. Their newest album, 1973, was released last year. The bar is set higher than ever, and the band has never been more proud of the heavy grooves they’re about to unleash.
2020 has been a hard year for all of us, and The Reed Effect has definitely felt that pain. Chris Reed, bassist, vocalist, bandmate, friend, and brother tragically took his own life on October 10th, 2020, just as the new music was about to be released. Being very close, Chris’s death hit Kirk hard. But Kirk feels it is important to let the world hear this music – not just as a tribute to Chris and his legacy, but as a celebration of their collaboration and brotherly love.
The title track, “1973” is the 4th single from this album to be released.
We Love and miss you, Chris. The music you and Kirk worked on is being heard.